Hair Extensions Business 101: Full Guide (2024)

The content below is from the upcoming book about nothing but a hair extension business.

Quick Access

– Finding Best Hair Extensions Suppliers
– Dropshipping Extensions vs. Inventory Stocking
– How to Write a Hair Extensions Business Plan?
– How to Market Hair Extensions?
– Bonus: AiryHair Offers

About Authors

As you will soon learn, Samantha and I have been working in the beauty and fashion industry for more than 20 years now, so when we were asked to write an article (that was pushed as a book), we were thrilled to do so. Over the past three years, I’ve spent a lot of time researching and testing various marketing methods, different hair extension suppliers, and even web hosting companies till I was 100% certain that the perfect combo has been found and that I am willing to share that with you. As for Samantha, she is an expert when it comes to marketing, so be sure to read all her valuable comments and insights.

The information provided below will help you begin your journey into the amazing world of hair extensions. It does not matter if you are a student, a housewife, or a successful businessman; we will explain the whole process in a way that everyone will understand and find valuable.

We are almost ready to begin, but before we do so, there is one last thing we would like to talk about, and that is…

The first thing you need to do is find a reliable hair extensions supplier. Without one, you might not start a business at all. Writing a business plan should be the priority, but not so fast! You cannot write an accurate plan if you don’t know the prices or shipping options.

What’s a Good Extensions Supplier Anyway?

To get the answers, we have launched a new shop (to simulate our reader’s experience) and tested a bunch of hair extension suppliers for the last two years! We are talking wholesale and retail, ranging from the most popular ones to the unknown brands from Asia, India, and Europe. Now, for legal reasons, we can’t mention any of them, but some of their decisions have completely shocked us. Believe it or not, a common theme was this: many suppliers would be friendly and offer you the “best price and quality” only to ignore you afterward. Why? Because your orders have decreased. That’s it!

They did not care if it was a change in design, server downtime, or anything else. Right after you were no longer sending enough orders, they would simply ignore you and start writing new victims about how they care about their clients and other lies.

Many suppliers would be friendly and offer you the “best price and quality,” only to ignore you afterward. Why? Because your orders have decreased.

Just imagine how badly this can affect your business. Not only will they start ignoring you, but you won’t be able to fulfill your customer’s orders. That’s not all, though; since it takes months to find a high-quality hair extensions supplier (receiving samples, checking quality, etc.), your business is doomed. Imagine no income for the next few months.

What’s the Best Hair Extensions Supplier?

After refining our hair extension suppliers list (from 67 to 15), we went ahead and created all kinds of challenges for them. We thought of various business aspects and ideas to test.

For example, we would ask if we can use their stock photos (some refused), stock text (all refused as no one wants to have clone stores), and even if we could use their shipping companies. Then we fed the remaining 7 companies with our orders and saw how everything was handled. At first, everything was smooth as butter. Then we started having issues with some of our orders being damaged. Sadly, not all suppliers offered us to receive a refund. So, we had only a list of 5 companies, and all of them did a good job supplying us with quality hair extensions.

The final decision came to this: We asked ourselves: If we were to use a single supplier for many months (or years), which one would be the best for both starting and big businesses?

This includes more than profit margins, shipping service, and hair quality. Consider the speed at which hair extensions are sent, response times, ability to supply large numbers at later times, dropshipping options, etc. If you don’t know what dropshipping is, don’t worry; we will discuss this in the next chapter.

Deciding on Hair Seller and Factory

Now, while anyone can give you a decent recommendation, we wanted to do more than that. We agreed that it would be either a supplier we can trust one hundred percent or no supplier recommendation. If we can’t stand by our decision, then there is no point in continuing to write our “Hair Extensions Business Bible.” Thankfully, we agreed and made our choice.

We agreed that it would be either a supplier we can trust one hundred percent or no supplier recommendation.

At the end of the day, however, we had to pick a single supplier. It met our criteria for both new and existing businesses. So, what did we pick? AiryHair, and here is why:

• Their price/quality ratio is miles ahead of the competition
• AiryHair always shipped only the highest quality hair
• We were never ignored, even when we did not have any orders for days
• Store offered to exchange their goods at no cost
• AiryHair staff was friendly towards new customers. That’s one of the most important things a starting business needs
• They offer drop shipping (a “must meet” criteria for our store)

Overall, we were impressed with their business practices. It’s no wonder AiryHair ranks so well among big guys.

Also, after we revealed that we were writing a book and that AiryHair was our choice to the company’s CEO, not only did he have a good laugh, but he also offered to host and fund our book at no cost.

We couldn’t stress this enough! If you don’t think the supplier above will meet your needs, please invest some time in finding a high-quality supplier who will.

The next thing you need to do is decide whether to use a drop shipping service or maintain an inventory on your own.

What is Drop Shipping?

It’s a simple management technique that saves you from unnecessary investments and forwards all your orders to the supplier (AiryHair in this case). It will then package your goods and send them to your customer without mentioning their name. The result? You don’t have to store anything or think about supply chains! The supplier handles everything; you send them orders, and they deliver the goods. Yet you are taking all the profit and stripping their original brand.

Your customer thinks your shop is sending hair extensions. Dropshipping is nothing short of a miracle. It’s not all sunshine and rainbows, though. The local delivery times are slower, and you can’t control the package. Is this a good enough reason to avoid dropshipping at all? Of course not, but let’s think about alternatives.

Drop shipping is nothing short of a miracle. It’s not all sunshine and rainbows, though. The local delivery times are slower, and you can’t control the package.

Should You Stock Inventory?

The next thing you should consider, of course, is stocking your inventory. This allows you to quickly deliver packages to nearby neighborhoods or countries closer to you than your supplier. However, it all comes down to a cost: You need to invest thousands of colors and stock all kinds of different extensions, which you might not even be able to sell.

Be Flexible with Your Business

What else can you do? A combination of both! Assuming you are selling worldwide, you could store a few models in your home (or a store) and send them to the customers nearby. The result? Much faster delivery time and more satisfied customers! For countries that would receive packages in 20 – 30 days, leave that to your supplier.

What are you only selling locally? Storing hair extensions could be an asset to your business. We have seen many cases where a local customer would pick another brand, which delivered the product in not 20 but 5 days.

So, having said all that, let’s look at the advantages and disadvantages of each service.

It should also be noted that when you start your hair extensions business, you have no idea what hair extensions your customers will order. You have no sales data about the most popular length, type, color, or hair texture. Our suggestion? Go with the drop shipping and expand when you really must.

Hair Extension Affiliate Programs

There is one more alternative that one should consider—selling hair extensions using an affiliate program. It works similarly to a drop shipping service and requires no investment. It does not require you to do anything other than give a specifically generated link to your friends.

While there are a lot of different programs, we strongly advise you to pick one that guarantees to credit you. Even when your referred person does not buy instantly, for example, AiryHair Affiliate Program will save a special cookie on referrers’ computers for more than a year. This means that even if they decide not to buy anything but remember about AiryHair 10 months later when they need extensions, you will still get a credit.

We will discuss how to start an affiliate program in the later sections of this book, so if it still seems mysterious to you, don’t worry! We are just getting started.

Now that you have found a supplier, know their prices, and know which shipping service you will use, here comes the next part…

A proper business plan is the second most important thing after finding a supplier. Without one, you won’t know your planned profits, investments, business opportunities, etc. Below, we will list some of the most important things one should include when writing a great business plan.

You do need to know your target audience. Since you are selling hair extensions, the most likely group will be women. However, you should also consider hair extensions for men, which is a growing yet unflooded niche.

If you are targeting young females, your website should also be targeted towards such an audience.

For example, the inclusion of highly popular social networks, words and expressions used in female circles, and so on. If you decide to go in a completely different direction and sell hair extensions to older ladies, then other factors should also be considered.

Elderly people don’t feel safe when shopping online, so adding a phone order option is a must. All in all, it comes down to your target audience; now sit back and write that down in your business plan.

Make a Final Decision

Determine how you are going to sell hair extensions. Decide whether you will operate a brick-and-mortar retail outlet or sell your products online. There is no comparative advantage of either option. Your choice largely depends on your goals, objectives, target market, start-up capital, and personal preference. You can operate your business as a wholesaler or distributor if you have a substantial capital base.

Study Your Competitors

Now that you have established your target audience, the very next thing you need to do is study your main competitors. If you are selling hair extensions for the elderly, just Google “elderly hair extensions” or any other keyword combination and visit at least five competitor websites.

Write down everything that grabbed your attention. Was it a great design? Or a catchy logo and amazing item photos? Be sure to note all of that, as you will be the one trying to outperform them. In addition to that, go through their checkout process (but cancel at the last minute) and note the things that made an impression on you. A great checkout experience is one of the most critical parts of a successful store.

Be Cautiously Optimistic

Before you start dreaming about the millions of dollars you will make every month, be conservative regarding your financial projections. Write down your goals for the next six months, including expenses such as marketing. Also, it would help if you decided the average profit you want to earn for every set sold. In the example below, we are going to use a 35-50% profit margin and an average order value of $112.7, so a simple form might look something like this:

* This assumes you are using AiryHair’s custom store offer. Giving you a lifetime wholesale membership, free store installation, free address, and free website hosting for a year.

You can add % growth, excel diagrams, unexpected charges, and other things that you find valuable. It’s all about the average order value and your profit afterward. Here are some of the graph examples:

How Much Time Do You Have?

Another important thing to consider is the time you are willing to invest in your business. If you have a full-time job, please plan accordingly. Don’t create unrealistic, overly ambitious goals. Otherwise, you will lose motivation before reaping the rewards.

One thing I like to tell my clients when creating their businesses is this: think like a banker! Would you give a loan to a starting business like yours? If yes, why? If not, why not? Write down the answers and eliminate as many “no’s” as possible.

Adopt the relevant “pull” strategies to promote your hair extension business. You must become visible in the community if you own a brick-and-mortar retail outlet. You may launch or participate in a local fashion event, hair show, or similar activity in your community. This will create goodwill and a positive impression on your target clients.

You may also actively support advocacy groups that donate wigs and items needed to make custom wigs for cancer patients and people suffering from alopecia. On the other hand, if you are selling hair extensions online, you should set up your accounts with social media networks and manage your blog, which focuses on hairstyling and other fashion interests.

We could talk for hours about marketing alone, but you should experiment with it. Different strokes for different folks and your strategy will entirely depend on your character and desired customers.

In Conclusion

• Use AiryHair as your hair supplier for 100% Remy hair, which will help you to avoid complaints and bad reviews.
• Either select a drop shipping option or buy in bulk if you want to ship directly.
• Skip custom hair branding when cutting costs unless you have over $5,000 to spend. In that case, please see our home page for opportunities.
• For pain free store setup, order this package. We will set up a fully functional store for you in a few business days.
• Write a proper business plan and include all your expenses and marketing ideas. Use calculations if possible.

Have you got any questions? Contact us, and we will get back to you ASAP.

Whether you are a YouTuber who wants to recommend hair extensions or a business-savvy person who wants to create their brand, we are here to help you in all your endeavors. The best thing about this opportunity is that you don’t need to have any experience in this business whatsoever, just some determination and good ideas.

So, if you want to start earning big and be a boss, check out the amazing deals we have for you.

Hair Affiliate Program

Do you have a platform with lots of viewers or readers who would be interested in hair extensions? We offer you an incredible affiliate program that enables you to earn a lot of money by recommending hair extensions online. If you have a website, blog, Instagram, YouTube, Twitter, or Tumblr account, you can work from home by placing ads and banners on your site or promoting on social media.

You will also have the amazing opportunity to have your own extensions store and use our drop shipping service. If you don’t have a website and are not interested in having it, you can make money by recommending our hair extensions with a uniquely generated link.

You will earn $10 for your first sale and $4 or $5 for additional sales. If you sell less than ten sets of extensions a month, you will earn $4 per set; if you sell more than 10, you will earn $5 a set. If that doesn’t sound like much to you, remember that orders usually include dozens of sets, so it’s up to you. If you find a customer who buys many sets, you can earn thousands of dollars!

Your Own Hair Extensions Store

If you want to open your store and sell extensions, you have come to the right place! Starting can be quite tough, and if you don’t have any prior experience, you may feel overwhelmed by everything. But that’s what we are here for.

We are here to set you up with absolutely everything you need in order to open up your store. You don’t need to know anything about websites, hosting, and domains; leave it all to us.

The only thing you need to do is provide us with information about your website, such as product descriptions, pictures, and anything else you want there, and we will put it up for you. Trust us when we say that we will work hard to create the best online store you can imagine, bringing your unique vision to life.

We will also teach you how to add further information, products, pricing, and different options to your site. That way, you will learn all the things you need to know to run your store successfully without having to rely on anybody else.

You will also get extra perks and gifts without any monthly fees. We will provide you with free hosting for your store, free domain, free store setup, free design + bonuses. Yes, you have heard it right; you get all that for a one-time fee of $399.

That’s not all. If you order a VIP package using the “ILOVEAIRY” promo code, you will receive a lifetime wholesale membership worth $495! This package has no minimum order requirement, meaning you get a $5 discount for a lifetime.

Extensions Drop Shipping

Already have a store and want to earn more money? Check out our dropshipping option. It is the perfect way to start and grow your extensions business. We have made it so simple to use our drop shipping option, and you can do it in only a few clicks.

When we send our dropshipping packages, no company name, address, cards, logos, or any information points to AiryHair, that way, your customers cannot know that we sent the item.

Using our dropshipping option could not be simpler. You don’t need to contact us to order an item; uncheck the “Shipping to the same address” option. Instead, put your customer’s address in it and complete the purchase.

We also offer a branding option. If you want us to include your custom-made car in the package, send us your design. The minimum order is 500 cards.

We are here for you if you need large quantities of hair extensions and accessories. With over ten years of experience in this business, AiryHair is your perfect distributor.

What is different about AiryHair is that we sell not only regular hair extensions but customized extensions as well. That means that you can order any kind of extension that you want, and we will make it for you. Whether you need unique colors, lengths, or weights, we have it all! The custom-made option is available for wholesale and any purchases without additional charges.

AiryHair extensions are made from real Remy hair. You have already had bad experiences with companies trying to sell you non-Remy hair under the Remy brand, but we can assure you that our hair is genuine. We only sell top-quality hair that lasts for a very long time without tangling and matting.

You can choose from clip-in, I-tip, U-tip, micro loop, tape-in, and flip-in hair extensions, from 6 to 30 inches in size. You do everything with this hair as with natural hair. That means you can dye it, curl it, straighten it, wash it, and style it however you want to. So be sure to order in bulk now and get your discount!